The renowned online gaming firm, 888, has debuted its 888Casino product in Portugal. This comes on the heels of their latest foray into the Swedish market. Additionally, they intend to soon unveil their online poker platform, 888Poker, to Portuguese users.

However, 888 has grander aspirations for Europe. They aspire to establish a unified online poker system spanning European countries. This implies players from various nations could vie against one another.

Portugal marks the 12th regulated market where 888 is authorized to function. Itai Pazner, who recently assumed the role of 888’s CEO, perceives this as a significant stride in their strategy to expand by penetrating new regulated markets. He is enthusiastic about the prospects of 888Casino in Portugal and the forthcoming poker network, which will initially link players in Spain and Portugal utilizing their novel “Poker 8” platform.

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By Tyler "Tango" Stewart

With a Bachelor's degree in Mathematics and a Master's in Hospitality Management, this skilled writer has a deep understanding of the operational and customer service challenges facing modern casinos. They have expertise in revenue management, customer relationship management, and service quality assessment, which they apply to the analysis of casino operations and the development of strategies to improve customer satisfaction and loyalty. Their articles and news pieces provide readers with insights into the latest trends and best practices in casino hospitality and the strategies used to create memorable and engaging customer experiences.

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