The Rossoneri are making a concerted effort to expand their supporter base in Turkey and Asia through collaborations with two prominent online gaming entities.
The storied Italian team recently revealed a partnership with SekaBet, designating them as the official wagering and gaming associate in Turkey. Concurrently, they have also secured an agreement with Leyu Sports, who will now serve as the official betting partner throughout Asia.
This alliance with Leyu centers around generating captivating sports and entertainment content tailored to resonate with Asian enthusiasts, thus amplifying AC Milan’s visibility in a critically important market.
The SekaBet partnership, formally commencing in the 2024/25 season, will enjoy high visibility through promotions disseminated across various platforms. Turkish users can anticipate exclusive benefits, encounters, and content as a result of this collaboration.
Maikel Oettle, AC Milan’s Commercial Director, conveyed his enthusiasm for tapping into the fervor of Turkish supporters, noting that this partnership presents a singular chance to engage with over 15 million Rossoneri followers within the nation.
Andreas Zimmerman, CEO of SekaBet, underscored the significance of football as more than simply a sport, but rather a way of life for millions. He emphasized SekaBet’s dedication to pushing limits and transcending conventional betting experiences.
We were ecstatic to provide unparalleled wagering opportunities, guaranteeing our players consistently receive maximum value. Collaborating with an iconic institution like AC Milan, renowned for its storied legacy and fervent supporters, demonstrates our unwavering commitment to providing an exceptional encounter. This alliance centers around offering enthusiasts globally something genuinely extraordinary.”
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