The gaming powerhouse Codere has partnered with the renowned Argentinian soccer club, River Plate, securing their position as the official betting sponsor. This agreement will see the Spanish gaming titan supporting the Buenos Aires titans for the upcoming four seasons, extending their commitment until August 2025.
Codere is no stranger to the Argentinian landscape, having established a presence in the early 1990s. They currently manage the most extensive network of gaming establishments in the Buenos Aires Province, boasting an impressive 13 locations. Imagine over 6,800 slot machines alongside classic bingo entertainment. Looking ahead, they have ambitions to introduce online gaming operations in Argentina once they receive approval from the province.
“This collaboration presents an exceptional chance for us to engage with supporters throughout Argentina and Latin America,” remarked Carlos Sabanza, Codere’s Sponsorship Manager. “Our aim is to provide the ultimate experience for both existing and prospective patrons, and aligning ourselves with one of the nation’s most prominent football teams is a significant stride in solidifying our standing as a premier sports betting and entertainment brand within this crucial market.”
This marks Codere’s second significant sports sponsorship agreement this month. They recently united with another football powerhouse, Club de Fútbol Monterrey (Rayados) in Mexico. It’s evident that they are dedicated to making a substantial mark on the Latin American market!
We were ecstatic to collaborate with Codere, a leading force in their industry with an international presence,” stated Jorge Brito, the senior vice president of Club Atlético River Plate. “This alliance embodies our mutual principles of dedication, sportsmanship, and a commitment to superiority. As a team, we eagerly anticipate developing and broadening our influence, especially within this promising territory.”