A top sports wagering and gaming solutions provider, Altenar, has teamed up with Palms Bet, a major Bulgarian operator, to harness the potential of the country’s rapidly expanding iGaming sector. This strategic alliance will enable Altenar to equip Palms Bet with its advanced sportsbook solution, providing Bulgarian users with an even more comprehensive and immersive betting experience.
The Bulgarian iGaming market is on track for substantial expansion, with forecasts suggesting it could reach an impressive €850 million by 2026. This collaboration comes at a strategic juncture, allowing both Altenar and Palms Bet to secure a strong presence in this vibrant market.
Through this joint effort, Palms Bet will utilize Altenar’s leading-edge technology and vast industry knowledge to enhance its current offerings. Users can anticipate a broader range of betting options, attractive odds, and a seamless user interface. The partnership also encompasses electronic sports and simulated sports, catering to the changing demands of contemporary bettors.
“We have always acknowledged the significant potential of the Bulgarian market, and we are delighted to collaborate with Palms Bet to capitalize on this exciting prospect,” remarked George Mavridis, Account Manager at Altenar. “Building upon our successful partnerships in Kenya and Peru earlier this year, we are certain that Bulgaria holds immense promise. We are eager to assist our partners in maximizing player engagement and reaching new heights of achievement.”
Alexander Sjarov, Chief Sports Betting Officer at Palms Bet, shared this view, stating, “Incorporating Altenar’s platform into our operations will undoubtedly elevate the user experience and strengthen our standing as a key player in the global betting landscape.”
This recent endeavor between Palms Bet and Altenar expands upon their existing collaborations in other European and African markets, highlighting their shared goal of delivering exceptional gaming experiences to a worldwide audience.
Hristo Markov, the Product Manager at BetMarket, expressed his excitement, stating, “Joining forces with a leading entity like Altenar, renowned for their extensive experience in sports wagering and internet gaming, is transformative. This collaboration will undoubtedly create remarkable prospects, and we are certain our users will appreciate engaging with Altenar’s premium products.”