Betfred USA is taking a firm position against illicit wagering in collegiate athletics by collaborating with US Integrity, a firm specializing in athletic integrity oversight. Their program, ProhiBet, will be utilized to guarantee athletes, trainers, and personnel are not laying down bets and are adhering to regulations. Betfred Chief Executive Officer Kresimir Spajic highlighted the company’s dedication to a “secure and open system” for sports wagering. Matt Heap from US Integrity supplemented that their alliance will assure “openness and responsibility” in deterring forbidden gaming actions. This action demonstrates Betfred is earnest about conducting a conscientious operation and safeguarding the honesty of collegiate athletics.
ProhiBet has partnered with prominent entities in the past to maintain integrity. For instance, in 2023, they collaborated with the UFC to ensure athletes and their teams were not engaging in wagering activities. The UFC also enlisted US Integrity, a leading organization in sports betting oversight, to monitor all aspects, including Dana White’s Contender Series. This commitment aims to preserve the fairness of the competitions.