The gaming comparison leader, Better Collective, recently acquired the United Kingdom-based site CasinoLounge.co.uk. This purchase is significant because it demonstrates the company’s commitment to becoming a major player in the UK market.
Remarkably, this marks Better Collective’s third acquisition of a comparable business within a mere three months! They have already secured SportFreunde in Austria and WettPortal.com in Germany.
Although this is their initial foray into the UK market, they have emphasized that it is only the first step. Anticipate a much larger presence from them in the future.
Better Collective possesses an extensive portfolio of websites and offerings related to gaming – exceeding 1000, to be exact! Consider platforms like DiscoverSlots, CasinoVerdiener, and bettingexpert LIVE.
Regarding CasinoLounge, it has been operational since 2013 and was under the ownership of the Cashmio Group starting in 2015.
Michal Kopec, the head of acquisitions at Better Collective, expressed their enthusiasm about the agreement. He characterized the UK as a “crucial market” for the company. Both parties appear quite content with the transaction, viewing it as mutually beneficial.
Maria Boelius, the CEO of Cashmio, also commented, stating…
Although our UK endeavor began as a labor of love, its progress fills us with immense pride. Witnessing its acquisition by Better Collective, a true industry heavyweight, is exhilarating, as their expertise is sure to make CasinoLounge truly stand out. Relinquishing something we’ve invested so much of ourselves in is a mixed bag of emotions, yet passing the torch feels appropriate, allowing us to concentrate our efforts on Cashmio.