## Closing the Distance: Social Play’s Promise for Casinos
Jordan Levin, chief executive of SGI (probably Scientific Games Interactive), explores the thrilling opportunities social play presents to physical casinos.
We exist in a time where the boundaries between virtual and physical are becoming unclear, particularly within the casino sector. Modern players are mobile-first, interconnected, and anticipate a fluid experience across their various devices. They desire customization and anticipation. This signifies traditional casinos must adjust, transform, and pioneer to remain competitive. Why restrict yourself to a physical space when your patrons are not confined by those limitations?
Consider this: a 2014 analysis by Media Dynamics revealed that the typical consumer is inundated with over 350 marketing communications daily. That’s a significant amount of clutter to break through! To differentiate themselves, casinos require an intelligent approach, one that connects with the appropriate player at the optimal moment, in the ideal location. As Rick Mathieson, writer of “The On-Demand Brand,” states: “Triumph is not about conquering technology, it’s about comprehending your customer and then utilizing that knowledge on platforms significant to your audience, communicating in a manner that truly connects.”
And regarding today’s players, mobile reigns supreme. Just examine the data surrounding mobile utilization and social casino games – the numbers are self-evident!
Behold, the destiny of your gaming establishment isn’t merely about staying current, it’s about grasping that your patrons are already inhabiting that tomorrow. They possess mobile devices practically adhered to their palms, and you know what? A substantial portion of those individuals are engaging in virtual casino entertainment. We’re discussing a multi-billion dollar sector here, not insignificant sums.
These aren’t simply leisurely players either. Research indicates social casino participants are more inclined to be gamblers across the spectrum – slot machines, tabletop games, you get the idea. And listen to this, a significant percentage of them are already stepping through your entrances!
Therefore, if you’re not capitalizing on the knowledge you possess about your clientele and providing them with an encounter that transcends what’s transpiring on your casino level, you’re not just overlooking a chance, you’re lagging behind. These social gamers are ready for the taking, but you must communicate in their vernacular.
Enthusiasts of slot games are embracing the virtual realm! As gamers develop a stronger affinity for their preferred brands, a natural migration is occurring from physical casinos to internet-based platforms, all while maintaining their loyalty to those cherished games. Overlooking this shift is a COLOSSAL error. To maintain a competitive edge, it’s imperative to engage with your clientele on their terms – digitally and through their mobile devices. Prioritize a smooth, user-friendly, and digitally-focused approach! The gaming landscape is evolving, and the key lies in forging connections with your players through innovative and captivating methods.
The concept of “blending” feels outdated. The goal here is to cultivate a genuinely unique brand encounter.