## Betsson Forms Global Sponsorship with Atlético Nacional
Betsson has secured a significant three-year agreement with Atlético Nacional, Colombia’s most successful football organization, to serve as their primary worldwide sponsor. This historic partnership signifies the first instance in 23 years that the club will display a fresh emblem on its uniform.
Atlético Nacional conveyed immense enthusiasm regarding the collaboration: “We enthusiastically embrace Betsson, an enterprise with a worldwide footprint and ambitious growth aspirations in Latin America, which aligns seamlessly with our objective of becoming a global standard in football. We are certain that this alliance will yield numerous additional triumphs and championships.”
Established in 1947, Atlético Nacional possesses an illustrious legacy with 33 titles, encompassing two esteemed Copa Libertadores trophies. Betsson’s dedication extends beyond financial backing; they aspire to be an engaged partner, connecting with supporters through interactive components and remarkable encounters.
“We are immensely honored to collaborate with Atlético Nacional, the most accomplished squad in Colombian football history, the legendary ‘King of Cups’,” remarked Jesper Svensson, Chief Executive Officer of Betsson Operations.
“As Betsson commemorates its 60th anniversary, this partnership further solidifies our standing as a prominent advocate for sports in Latin America. We acknowledge the immense fervor that Atlético Nacional ignites and are devoted to crafting unforgettable instances for the fans, drawing them nearer to the sport they cherish.”
From the beginning of this year, the Betsson emblem will be displayed on the shirts of both the male and female Atlético Nacional squads. This Colombian footballing force is already heavily invested in training for the upcoming season, with their sights set on the ultimate goal: securing victory in every competition they enter!
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