NeoGames is venturing into the Brazilian market for the first time, securing a significant agreement with Intralot do Brasil. This multi-year arrangement encompasses lottery and sports wagering.
NeoGames will provide Intralot do Brasil with a comprehensive solution for lottery and online sports betting. Intralot do Brasil has a longstanding partnership with the Minas Gerais Lottery. This agreement marks the first for NeoGames, which is publicly traded on Nasdaq. They recently acquired Aspire Global’s BtoBet division for a substantial sum.
This digital solution will leverage the state’s existing lottery and digital Keno programs. NeoGames will furnish Intralot do Brasil with its NeoSphere platform, a collection of instant electronic games developed by NeoGames Studio, and a range of other services.
Moti Malul, the CEO of NeoGames, expressed enthusiasm about collaborating with the team at Intralot do Brasil to support the Minas Gerais Lottery.
Utilizing our cutting-edge BtoBet online sports wagering platform, coupled with our top-tier platform, extensive player-focused services, and market-tested games, we are starting to display a key strategic advantage of our recent acquisition of Aspire Global.
By the beginning of next year, we will be providing Minas Gerais online lottery and sports betting participants with an outstanding online gaming experience.
“We are eager to be a strong partner for Intralot do Brasil, assisting them in achieving continued success in Minas Gerais, while supporting our short-term and long-term objectives in Brazil and across Latin America,”
“As a leader in the Brazilian lottery market, we are thrilled to collaborate with NeoGames, aiming to deliver a comprehensive digitalization strategy for our players, which will expand and enhance our content and service offerings in Minas Gerais, entering new and exciting areas such as online instant games and online sports wagering.” stated Sergio Alvaranga, CEO and owner of Saga Consultoria and Intralot do Brasil.
“The new model and technology investment are also part of a new state and federal license expansion plan. NeoGames is one of the most experienced and innovative ilottery providers in the market, and we believe this collaboration will propel our lottery forward.”
The announcement arrives as Brazil prepares to regulate sports betting.
A fresh proposal for the marketplace has just been unveiled.
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